Considering the popularity of Instagram Stories, it’s evident that Instagram Reels is set for substantial expansion. Whether you’re a seasoned user with an established following or a newcomer, Best Time to Post on Instagram in 2024?Certainly, for those immersed in social media marketing, pinpointing the ideal moment to share content is a challenging task. While an abundance of statistics exists for almost every imaginable social media platform, it’s crucial to acknowledge that trends in user behavior can shift rapidly, sometimes on a daily basis.
Moreover, achieving a high number of likes, shares, and comments for a particular content format on a specific day and time doesn’t guarantee that every post you publish will go viral. Best Time to Post on Instagram in 2024. Hence, determining the optimal times to share your content on Instagram Reels for maximum impact and audience growth requires a strategic approach. In this article, we’ll reveal two key questions you can pose to identify the best posting times tailored to your specific audience.
Selecting the absolute best time to share content on Instagram Reels can be a challenging task. Based on our analysis of over 100,000 short-form video content posts to identify optimal engagement rates (all times in EST, without considering sectors), here are our findings:
Best Time to Post on Instagram?
To determine the best time to post for your audience in 2024, consider using Instagram analytics tools or third-party analytics platforms. These tools can provide insights into when your followers are most active and engaged. Instagram Insights, a native tool within the app for business accounts, is a useful resource for understanding your audience’s behavior. make sure you are login instagram app;
| Monday: 6:00 AM, 10:00 AM, 10:00 PM | |
| Tuesday: 2:00 AM, 4:00 AM, 9:00 AM | |
| Wednesday: 7:00 AM, 8:00 AM, 11:00 PM | |
| Thursday: 9:00 AM, 12:00 AM, 7:00 PM | |
| Friday: 5:00 AM, 1:00 PM, 3:00 PM | |
| Saturday: 11:00 AM, 7:00 PM, 8:00 PM | |
| Sunday: 7:00 AM, 8:00 AM, 4:00 PM |
The Best Times to Post on Instagram by Day;
Having established that posting during the earlier part of the day generates the highest overall engagement, let’s delve into more precise details. Here are the optimal posting times for Instagram throughout each day of the week:
The Best Time to Post on Instagram on Monday;
Optimal posting time on Instagram for Mondays is at 6:00 AM,
While one might assume this is due to the beginning of the workweek, leading users to engage with content early, this trend remains consistent throughout each day of the week, from Monday to Sunday.
The Best Time to Post on Instagram on Tuesday;
The most favorable time to share content on Instagram during Tuesdays is at 2:00 AM,
Although people tend to be up early on Monday mornings, there’s a slight delay of an extra hour before engagement intensifies on Tuesdays.
The Best Time to Post on Instagram on Wednesday;
Optimal posting time on Instagram for Wednesdays is at 7:00 AM, Additionally, Wednesday experiences a consistent level of engagement spanning from 2 AM to 7 AM.
The Best Time to Post on Instagram on Thursday;
The best time to post on Instagram on Thursday is9:00 AM with 12 AM coming in close as the second-highest time for engagement.
The Best Time to Post on Instagram on Friday;
For Fridays, the most effective time to post on Instagram is at 5 AM. Interestingly, even though 1 AM claims the top spot, engagement remains fairly consistent up until 7 AM.
The Best Time to Post on Instagram on Saturday;
The prime time to post on Instagram during Saturdays is at 11:00 AM. However, it’s worth noting that Saturday registers the lowest average engagement across the week. Considering that Saturday marks the beginning of the weekend, we speculate that this decline suggests users are more inclined to spend their time offline and away from social media.
The Best Time to Post on Instagram on Sunday;
The optimal time to post on Instagram on Sundays is at 7:00 AM,
Interestingly, in contrast to Saturdays, Sundays witness an increase in engagement. Engagement remains steady between 4:00 PM, experiences a dip as the day progresses, and then picks up again at the 8:00 AM mark.
Is there a limited ideal time to share content?
There is no universally ideal time to share content, as the effectiveness of timing can vary depending on factors such as the target audience, industry, and platform. However, some general guidelines can help you determine when to share content for better engagement:
Know Your Audience:
Understand your target audience’s demographics, location, and behavior. For example, if your audience is primarily in a specific time zone, you may want to schedule posts when they are most active.
Analytics Data:
Utilize analytics tools provided by social media platforms to track when your audience is most active. These tools often provide insights into peak engagement times based on historical data.
Experiment and Test:
Conduct experiments by posting at different times and days of the week. Monitor the performance of your content to identify patterns and determine when your audience is most responsive.
Consider Time Zones:
If your audience is spread across different time zones, try to schedule posts at times that accommodate various regions. This can help ensure that your content reaches a broader audience.
Platform-Specific Insights:
Each social media platform may have its own peak times for user engagement. Research and use platform-specific insights to tailor your posting schedule to the behavior of users on each platform.
Content Type Matters:
Consider the type of content you are sharing. For example, business-related content might perform better during weekdays, while lifestyle content may be more effective on weekends.
Consistency is Key:
Once you identify a posting schedule that works for your audience, try to maintain consistency. Regular posting at predictable times can help build an expectation among your followers, leading to increased engagement.
